Privacy Policy

Last Updated: 07/11/2025

1. Introduction

Welcome to Alpha Cool (“we,” “our,” or “us”). Your privacy is important to us, and we are committed to protecting your personal information in compliance with the Protection of Personal Information Act (POPIA) of South Africa.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, purchase our air-conditioning products, or use our services such as installations, repairs, and maintenance.

By using our website or services, you agree to this Privacy Policy and consent to the processing of your personal information as described below.

2. Information We Collect

We may collect the following types of personal and non-personal information:

a. Personal Information

When you contact us, place an order, or request a service, we may collect:

Full name
Email address
Phone number
Delivery or installation address
Payment details (processed securely through PayFast)

b. Non-Personal Information

We may automatically collect non-identifiable information such as:

Browser type and version
Device type and operating system
IP address and general location data
Website usage patterns (pages visited, time on site, etc.)

3. Purpose of Collection

Your personal information is collected and used to:

Process orders and arrange delivery or installation services
Communicate with you about appointments, quotations, or updates
Process secure online payments via PayFast
Improve our website, products, and customer experience
Send marketing or promotional offers (only if you have opted in)
Comply with legal or regulatory obligations

4. Processing of Payments (PayFast)

We use PayFast as our trusted third-party payment gateway. All payments are processed securely, and we do not store or have access to your credit/debit card information.

For more details on how PayFast handles your data, please review their Privacy Policy at:
👉 https://www.payfast.io/privacy-policy/

5. POPIA Compliance and Your Rights

Under the Protection of Personal Information Act (POPIA), you have the right to:

Be informed that your personal information is being collected
Request access to your personal data
Request correction or deletion of your data where applicable
Object to the processing of your data for direct marketing purposes
Withdraw your consent at any time

To exercise these rights, please contact us at the details provided below.

6. Sharing of Information

We will never sell, rent, or trade your personal information. We may share limited data only with:

Trusted third parties assisting with deliveries, installations, or payments
Legal authorities when required by law

All third parties are bound by confidentiality and required to comply with POPIA.

7. Data Security

We implement reasonable technical and organizational measures to protect your personal information against loss, misuse, or unauthorized access.

All transactions through our website are encrypted using SSL (Secure Socket Layer) technology, and PayFast ensures payment data security in accordance with industry standards.

8. Cookies

Our website may use cookies to enhance your browsing experience. Cookies help us understand how visitors use our site and improve functionality.

You can manage or disable cookies in your browser settings; however, this may affect certain website features.

9. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes for which it was collected or as required by law.

10. Links to Other Websites

Our website may contain links to third-party websites, such as PayFast or social media platforms. We are not responsible for the privacy practices of these external sites. Please review their policies before providing any personal information.

11. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, legal obligations, or data protection practices. Any updates will be published on this page with an updated “Last Updated” date.